top of page
Rolex Submariner taken by Say Seowon Song


A curated online Magazine about coffee, lifestyle, restaurant and watches... And everything I like.

Visit to read the latest.

Fork & Truffle Magazine

Caramel by Say | Seowon Song
Rumours Coffee from Auckland City


Do you want to be featured on Fork & Truffle Magazine or have any media enquiries?

Get in touch.


111-1 (1).jpg
Rolex Submariner taken by Say Seowon Song
Caramel by Say | Seowon Song


Hospitality creative + strategy agency, solving problems with creative, digital and sustainable solutions.

Helped +500 clients since 2015.


Rumours Coffee from Auckland City
111-1 (1).jpg
  • Fork & Truffle Instagram

Powered by

Auckland-based hospitality marketing agency, Caramel's logo

Some facts about me.


My full legal name is Seowon Song. "Seowon" is pronounced "Sur-won" but there is no way of writing (and pronouncing) it accurately with alphabets. Despite my mates knowing how to pronounce it properly, when some would call my name fast, they would say "Say-won" or just "Say". I got used to this and it just became my "English" name.


I try to avoid eating sugar as much as possible; I hardly eat ice cream or chocolate - I would perhaps have one ice cream every couple of months. However, when I go to a cafe to work on my laptop, while I am ordering coffee I would often grab a cabinet food - almost all the time, it would be something sweet... But not too sweet. If there is a cheesecake, I would grab that most of the time because it is my favourite dessert.


When I was in high school, I wore a Casio (Ref. MTP1302, black dial) mainly for time-keeping. Later on, I started treating it as a fashion accessory (because smartphones became a thing) so I started buying a couple of other watches - all cheap, no-brand fashion watches.

Skipping forward a year (or two), I remember seeing Longines and Rolex watches in magazines; I thought the designs were amazing. So as I started to do more research, I found out more about mechanical watches and really loved the craftsmanship, engineering and history behind the whole watch industry.

Now, collecting watches became one of my hobbies. My all-time favourite brand is Rolex but I have other favourites, too: A. Lange & Sohne, Longines and Tag Heuer, to name a few.

Banana & Butter Chicken.

If I was to pick the hardest time in my journey so far, I have to pick the year 2017. Because I lacked experience (business and interpersonal), my freelance business was making $300 to $500 per month so I had to get a part-time job, which just paid off my rent and basic groceries. I was living week by week and there also was a time I had less than $1 in my bank account. Gratefully, I never became homeless but there were a few close calls.

Anyways, because I hardly had any money to spare, most of my diet would consist of bananas or very cheap butter chicken with rice, which cost less than $2 to make (per serving). I couldn't afford vegetables and the aim was just to give me enough energy while minimising cost. Not having much time to cook and lacking in cooking knowledge, about 4 to 5 days of the week, I would eat 1 or 2 meals per day and it would either be bananas or butter chicken... For the whole year.

So whenever I go to an Indian restaurant, I always avoid ordering butter chicken. Don't get me wrong, their butter chicken is 300% better than what I made back then but I feel I ate more than five lifetimes' worth of butter chicken that year. I still love all other curries though.

Bananas... Yea, I still eat them often.

Cheesecake from Lily Eatery, shot by Seowon Song, Fork & Truffle
Seowon Song's Rolex Submariner Reference 126613LB.
Photo of a curry taken by Seowon Song, Fork & Truffle
bottom of page