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About Fork & Truffle

The curated and handpicked magazine for the refined.

By Say Seowon Song.

Launched in 2021, Fork & Truffle Magazine is a handpicked journal for the refined ones looking for beautiful experiences and insightful discoveries; our articles rank among the most-searched in New Zealand's coffee and food scene, trusted by local adventurers and tourists worldwide. Through a sophisticated lens, we showcase hidden gems and new places alongside the established icons.

Hi, I am Say - Founder and Editor of Fork & Truffle Magazine. Since 2015, I have been running Caramel, a strategy agency helping hospitality businesses grow by providing creative and sustainable solutions.


Through years of working with over 700 cafes, restaurants and hotels, I have seen how valuable genuine media can help businesses - and of course, the readers/viewers as well by providing insightful information. Fork& Truffle Magazine was launched with all content curated and handpicked by me, with keeping authenticity and transparency in mind, always.

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Let's Work Together

Interested in being featured in Fork & Truffle Magazine or want to learn more about Caramel and their services?

Fork & Truffle Magazine aims to become an insightful guide so all businesses and people featured in this Magazine can feel valued, while the readers can discover new things. I believe life's most memorable moments unfold through genuine connection and exploration. I hope Fork & Truffle Magazine will become your passport to unlock more special moments.

For any editorial, media or advertising enquiries please visit the Contact page and get in touch. Tell us about the business, budget, you and other details I should know about to make your process as smooth as possible.

If you are a hospitality business owner (or about to become one) wanting to take your business to the next level, my agency Caramel may be the solution you are looking for.

Trusted by over 700 establishments in the hospitality sector, we are a preferred partner due to our unmatched experience. Visit our website for more information.

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